The Magic Words To Get To the Top of the Slush Pile

As a publisher, I get asked a lot of questions by a lot of writers. One of the most common is, “what are you looking for in a book?” There are a lot of answers to that – but most of those answers really vary from publisher to publisher. Yes, we all want a book that’s “good.” But good is largely a matter of taste. So exact details of what I’m looking for won’t match what any other publisher is looking for.

I can’t give you a magic formula that will generate a book I’d agree to publish. But I can give you a few magic words that will put your book on the top of the slush pile, and automatically ensure that I’ll look at it quickly. I can’t say definitively that this would work with every other publisher. It would surprise me, however, if this didn’t help you. Are you ready? Here are your magic words:

It’s a series, and I have two more books already written.

If you’ve read any of my marketing posts, you’ll immediately understand why this is so important. The thing is, the decision of which books to publish is a business decision. It’s not about which books I like. It’s about which books I can sell. And the simple fact of the matter is that a series makes far more economic sense than a standalone book.

The short version is this: if I have 3-5 books in a series, I already know how to use conventional marketing techniques to ensure that I have a very high probability of recouping my investment in your books. I can’t guarantee them blockbuster status. I can’t even guarantee them high sales. But I can probably make my money back, especially since we operate on a lean structure and keep our costs low.

That means there’s very little risk to me for taking a chance on your book. It’s still not zero-risk. Any book can totally bomb. And the books still have to be good enough. If the books suck so much that nobody will read the second or third, then having a series just means I’m losing money on three books instead of one. But if we’ve got three books, with more on the way, and the books are good… we can probably make something work.

This doesn’t mean your odds are zero with me – or any other publisher – if you’ve only written the one.  It doesn’t mean we won’t look at your book. It also doesn’t guarantee we’ll accept your work. But for us, business logic dictates that an author with multiple finished books goes straight to the top.

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