Marketing Tip: Stop Whining

Here’s a pro marketing tip that far too many indie authors desperately need to hear: stop whining.

Let’s recall one of our lessons from a few posts ago:

Nobody will ever read your book if they don’t know it exists. Nobody. Ever.

Stop thinking of marketing as a dastardly activity and think of it as precisely two things:

  1. Letting people know that your book exists.
  2. Letting them know why they should read it.

Forget making people want to read your book (step two on our list). Before you can do that, you have to stop actively turning off potential readers. Making somebody want to read your book is hard. But making people not want to read your book? That’s so easy an idiot can do it – and a great many of them do exactly that.

You’ve probably already heard all kinds of great marketing advice: make sure your description makes the book sound interesting, etc, etc. But today I want to focus on one very specific aspect: your public presence. Not your books, yours.

So you’ve started a blog. You’ve started social media: Facebook, Twitter, etc. You’ve written hundreds of blog posts, thousands of social media posts, but nobody’s buying. Why not?

Here’s my absolute first question: how much do you whine on your blog and/or social media? Because I see a lot of it. A lot of it.

Remember, your public platforms are there to help you sell books. How are they going to do that? You want to look like the kind of person who writes interesting books. To do that, you have to actually look interesting yourself. And do you know what isn’t interesting to most readers?

Whining.

I’m not even saying you’re wrong. Whatever you’re whining about is probably legit: book piracy, having to charge too little in order for your book to sell, someone in the industry treated you unfairly. It all happens. Readers don’t care.

I’m going to take it one step further, though: stop self-deprecating yourself. It doesn’t sound humble. It sounds like you’re really not interesting. If you can’t even find a reason to think of yourself and your books as interesting, I can guarantee you that nobody else will, either.

Every single time you say something negative about yourself, every single time you whine, imagine that you’ve just lost two book sales. That’s money rushing out of your bank account. Is it really that bad? No, it’s actually far worse. Because the effects aren’t additive, they’re multiplicative. The more you do this, the worse it gets over time.

So stop it. Be yourself – that’s great and fine advice. But be the best version of yourself – or at least present that version in public. Stop killing your own book sales.

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